THE new Volkswagen Polo has been named as the 2010 World Car of the Year – the second year in a row that a Volkswagen model has been crowned with the title.
Merit, value, safety, environment, significance and emotional appeal are the criteria for the World Car of the Year.
THE new Volkswagen Polo has been named as the 2010 World Car of the Year – the second year in a row that a Volkswagen model has been crowned with the title.
Merit, value, safety, environment, significance and emotional appeal are the criteria for the World Car of the Year.
In 2010, the top three contenders for World Car of the Year title were the Mercedes- Benz E-Class, Toyota Prius and Volkswagen Polo.
Now in its seventh year, the annual World Car awards have become one of the world’s most prestigious, credible and significant programs of its kind.
The majority of the 59 World Car jurors from 25 countries throughout the world chose the Polo from 30 entries.
Each juror drives and evaluates new vehicles on a regular basis as part of their on-going fulltime professional work.
Through their respective media they collectively reach an audience of many millions worldwide. Since its South African launch in January 2010, over 6 700 new Volkswagen Polos have been sold.
It is already the number one selling South Africa passenger vehicle brand of 2010. The new Polo is manufactured at the Volkswagen of South Africa production plant in Uitenhage for the local market as well as for export to the global right hand drive markets such as Japan, United Kingdom, Ireland, Australia, New Zealand and Singapore.
Uitenhage is the sole production site for the right hand drive five-door new Volkswagen Polo. Due to the high demand for the new Polo in Europe, Volkswagen of South Africa will also build left hand drive export units in 2010.
