The 2025 National Arts Festival brought vibrancy, culture, and community spirit to Makhanda, with township homestay operators playing a vital role in hosting artists and visitors. Insights from 15 homestay operators reveal a festival season of modest successes, and a clear call for enhanced support to boost future tourism.
During the festival (26 June to 6 July), the homestays hosted between one and 10 guests, with total bed nights ranging from two to 19 per operator. Two operators reported fully booked periods during the festival’s peak. However, many noted quieter bookings compared to previous years, particularly in the final days.
“This year’s festival was quieter than hoped, but our guests were wonderful, and we’re proud to showcase Makhanda’s warmth,” said Wendy Mfazwe, who hosted some artists. “We’re ready to welcome more visitors with open hearts and homes.”
Nontembiso Nogqala, who hosted the Ensemble, a group of artists participating in the Department of Arts and Culture ‘s Eastern Cape Showcase, said: “Hosting the Ensemble was a highlight — it brought us more guests than last year. We’re grateful for these opportunities and want to see them grow.”
Challenges included water and electricity outages, with operators like Linda Ngamlana relying on backup water tanks and generators. First-time participant Fezeka Mantile embraced the experience: “As a newcomer, I faced no challenges and learned so much. I’m excited for next year.”
Linda Mtse, who hosted Ensemble rehearsals before the festival, noted, “The early bookings gave us hope, but the water crisis was a setback. We need better infrastructure to shine during NAF.”
A year-round vision for township tourism
Makana Tourism is committed to transforming these insights into opportunities. “The 2025 NAF showcased the strength of our homestay operators, who offer authentic, community-driven hospitality,” said Aldy Meyer, Chairperson of Makana Tourism. “We’re working to make township homestays a year-round destination, not just a festival highlight.”
To support this vision, Makana Tourism is rolling out transformative initiatives:
- A digital story map, in collaboration with Rhodes University’s Geography Department, will showcase homestays’ unique stories, amenities, and nearby attractions, boosting online visibility.
- Community markets and business and marketing workshops, in partnership with Rhodes University’s Local Economic Development programme, will empower operators with skills and exposure.
- Continued advocacy for infrastructure improvements to address water and electricity challenges, ensuring a seamless guest experience.
“These homestays are the heartbeat of Makhanda’s tourism,” said Prudence Mini, Acting Director of Makana Tourism. “With digital tools and training, we’re building a sustainable future where every visitor experiences the soul of our community.”
DSRAC’s role
The NAF Homestay Programme is funded by the Department of Sport, Recreation, Arts and Culture (DSRAC) and accommodates artists, including those in the Eastern Cape Showcase like the Ensemble, in township homestays while supporting the local economy. Bookings are managed directly by DSRAC, with Makana Tourism supporting the programme through homestay verification. Independently, Makana Tourism promotes township tourism year-round through marketing, training, and digital platforms and intend to do more through budding partnerships.
Vuyelwa Mtimkulu praised this support: “Their training on budgeting, marketing, and guest relations has been invaluable. We’re stronger because of it.”
Looking ahead
Despite challenges, operators remain optimistic. “The festival is our chance to shine, and we’re ready for more,” said Boniselwa Tafane. “With better co-ordination, we can fill every bed and show the world what Makhanda offers.”
Makana Tourism invites visitors, artists, and media to explore township homestays for future festivals and beyond. For more information on homestay experiences or to join as a member, contact Makana Tourism on 046 622 3241 or info@grahamstown.co.za
- Supplied by Makana Tourism
