IN 2008, Safa launched the Dress the Nation campaign an initiative aimed at mustering support for the national team in the build-up to the World Cup by releasing official merchandise and apparel that was supposed to be accessible and affordable to all South Africans.
IN 2008, Safa launched the Dress the Nation campaign an initiative aimed at mustering support for the national team in the build-up to the World Cup by releasing official merchandise and apparel that was supposed to be accessible and affordable to all South Africans.
The campaign was also marketed as part of Safa’s on- and off-field preparations for making Bafana Bafana a team that could be recognised around the world because of both its performances and support base.
Since then, the Local Organising Committee (LOC) have encouraged supporters to wear a Bafana (or any other) jersey every Friday until the start of the World Cup.
Football Friday was launched late in 2009 with LOC CEO Danny Jordaan explaining that fans needed to play their part in preparing for the event. “All the 10 host stadiums are in place.
We now move from infrastructure to the real hosts the people of South Africa. We will need all the South African flags, the national anthem, the football jerseys and our national team, Bafana Bafana, to popularise the event,” said Jordaan at the start of the campaign. Grahamstown residents, however, will find it difficult to support the campaigns
