The Cacadu District Municipality (CDM) launched the Seven Wonders Of Our World tourism campaign last week.
The Cacadu District Municipality (CDM) launched the Seven Wonders Of Our World tourism campaign last week.
The campaign is intended to draw attention to seven tourism destinations found within the district, and contribute to the quality of life and sustainability of urban and rural communities in the Eastern Cape.
The launch took place at Temba Game Reserve, located just outside Grahamstown, where the portfolio councillor for Economic Development, Phindile Faxi, and MEC of Finance, Economic Development and Environmental Affairs, Mcebisi Jonas addressed guests on the vision for the seven wonders campaign. Also present was the newly elected Makana Mayor, Vumile Lwana.
Jonas added that there are a lot of opportunities in the Eastern Cape. “We are a province where real development can take place, if we work together.”
The Seven Wonders consist of the Addo, Baviaans and Gamtoos valleys, Grahamstown, Jeffreys Bay and St Francis, the Karoo, Sunshine Coast and the Tsitsikamma area. These destinations appeal to an array of interests, from extreme sports and history and culture to the natural environment.
The campaign was designed at the hands of Boomtown Strategic Brand Agency and was piloted at the most recent ITB held in Berlin as well as at the 2009 Tourism Indaba in Durban.
As a result of the campaign, the CDM was nominated for a Swiss Tourism Award in the adventure tourism sector, which will enable the CDM to showcase the Seven Wonders campaign to a florid market on Swiss, Italian and international territory.
Glen Meier, creative director of Boomtown Strategic Brand Agency said: “Boomtown’s strategy for the design of the Seven Wonders campaign is aligned to the CDM’s aim of influencing both economic and social development in the region, especially among the community. The campaign draws on the uniqueness of each area, which together forms the 7 Wonders Of Our World.”
