Grocott's Mail
  • NEWS
    • Courts & Crime
    • Features
    • Politics
    • People
    • Health & Well-being
  • SPORT
    • News
    • Results
    • Sports Diary
    • Club Contacts
    • Columns
    • Sport Galleries
    • Sport Videos
  • OPINION
    • Election Connection
    • Makana Voices
    • Deur ‘n Gekleurde Bril
    • Newtown… Old Eyes
    • Incisive View
    • Your Say
  • ARTSLIFE
    • Makana Sharp!
    • Visual Art
    • Literature
    • Food & Fun
    • Festivals
    • Community Arts
    • Going Places
  • OUR TOWN
    • What’s on
    • Spiritual
    • Emergency & Well-being
    • Safety
    • Civic
    • Municipality
    • Weather
    • Properties
      • Grahamstown Properties
    • Your Town, Our Town
  • OUTSIDE
    • Enviro News
    • Gardening
    • Farming
    • Science
    • Conservation
    • Motoring
    • Pets/Animals
  • ECONOMIX
    • Business News
    • Entrepreneurship
    • Personal Finance
  • EDUCATION
    • Education NEWS
    • Education OUR TOWN
    • Education INFO
  • Covid-19
  • EDITORIAL
Facebook Twitter Instagram
Trending
  • War has no heroic ending
  • Peel open your mind with Brendon
  • The new witching hour
  • The truth is all that matters
  • Piecing together trauma for healing
  • The Long Table: Fest’s warm heart and satisfied belly
  • Activists take government to court over “unfair” R350 grant application rules
  • A street sign is a premonition
Facebook Twitter Instagram
Grocott's Mail
Cue Media
  • NEWS
    • Courts & Crime
    • Features
    • Politics
    • People
    • Health & Well-being
  • SPORT
    • News
    • Results
    • Sports Diary
    • Club Contacts
    • Columns
    • Sport Galleries
    • Sport Videos
  • OPINION
    • Election Connection
    • Makana Voices
    • Deur ‘n Gekleurde Bril
    • Newtown… Old Eyes
    • Incisive View
    • Your Say
  • ARTSLIFE
    • Makana Sharp!
    • Visual Art
    • Literature
    • Food & Fun
    • Festivals
    • Community Arts
    • Going Places
  • OUR TOWN
    • What’s on
    • Spiritual
    • Emergency & Well-being
    • Safety
    • Civic
    • Municipality
    • Weather
    • Properties
      • Grahamstown Properties
    • Your Town, Our Town
  • OUTSIDE
    • Enviro News
    • Gardening
    • Farming
    • Science
    • Conservation
    • Motoring
    • Pets/Animals
  • ECONOMIX
    • Business News
    • Entrepreneurship
    • Personal Finance
  • EDUCATION
    • Education NEWS
    • Education OUR TOWN
    • Education INFO
  • Covid-19
  • EDITORIAL
Grocott's Mail
You are at:Home»OUTSIDE»Motoring»Toyota is Brandz top dog
Motoring

Toyota is Brandz top dog

Staff ReporterBy Staff ReporterJune 8, 2017Updated:November 9, 2017No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

Toyota has retained its title as the world’s most valuable car brand in the annual BrandZ Top 100 Most Valuable Global Brands Study. This marks the ninth time that Toyota has topped the automotive category in the report’s 12-year history.

Conducted by Millward Brown, the study lists values for the world’s largest corporations by considering brand salience, taking into account how brands resonate with buyers, and whether they offer the benefit of different and trendsetting products and features.

Insights from the BrandZ 2017 report reflect the growth of experimentation with alternate energy sources and autonomous driving, and further technological integration into vehicle design by manufacturers.

In line with these motoring trends, Toyota launched the world’s first hydrogen fuel cell vehicle, Mirai, which became commercially available in 2015, and in January 2017 showcased the Toyota Concept-i – an autonomous vehicle with powerful Artificial Intelligence aimed at enhancing driving safety and vehicle responsiveness. More recently, Toyota Motor Corporation began verification testing on data collection for making ‘connected taxis’ a reality.

“Toyota’s global dedication to innovation combined with its unwavering quality commitment resonates with our customers year-on-year,” commented Kerry Roodt, General Manager Marketing Communications at Toyota South Africa. “We’re honoured to be recognised as a corporation among the leading brands of the world.”

The report additionally pointed out the shifting trend of consumer preference towards SUVs. Toyota South Africa’s sales results for 2017 year-to-date mimic the global trend with the Fortuner and RAV4 models topping domestic sales charts in the medium- and large- SUV segments month-on-month.

A total of 10 automotive brands featured on the 2017 global 100 list, with the second and third place positions being awarded to luxury marques. Technology brands dominated the BrandZ 2017 list comprising 54%.

Previous ArticleMay bulk exports boost growth
Next Article Tucson Sport kicks it up
Staff Reporter
  • Website

Related Posts

Meet some of Makhanda’s most dangerous residents

Can wonder plant spekboom really bring smiles back to sad Eastern Cape towns?

Kindness costs you nothing

Comments are closed.

Cue for you!
Cue for you!
Cue for you!
Tweets by Grocotts
Newsletter



Listen

The Rhodes University Community Engagement Division has launched Engagement in Action, a new podcast which aims to bring to life some of the many ways in which the University interacts with communities around it. Check it out below.

Latest video

Weather    |     About     |     Advertise     |     Subscribe     |     Contact     |     Support Grocott’s Mail

© 2022 Maintained by School of Journalism & Media Studies.

Type above and press Enter to search. Press Esc to cancel.